Buy the horse, not the stable!
Why...
Buy Bernie Ecclestone's Grand Prix Circus, when you can probably get control of the Formula 1 (F1) big top simply by being a co-owner of the star act? Fiat Chrysler Automobiles (FCA) own 90% of car maker Ferrari with Piero Ferrari, Enzo's son owning the other 10%. FCA have announced their intention to sell off 10% of the Italian sports car maker and are valuing Ferrari at $6 billion. This might seem a little excessive as the entire group is valued at only just over $12 billion...but such is the razzle dazzle of the prancing horse from Maranello! There is no Formula 1 without Ferrari and with new owners of F1 on the horizon now is the time to strike. Change in F1 ownership will inevitably result in some instability and they need a happy and contented Ferrari. So why not just grab that 10% of Ferrari for $600million. In addition to impressing the hell out of your Russian mistress or dinner companions at your beach house in St. Tropez, you go straight to the top of the queue for any new Ferrari with the bonus of VIP invites to every Grand Prix.