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Next up Jane Bond or In-Diana Jones...
Why...
The fuss about gender change in the creative process? So Dr. Who is now a woman. Who-hoo! But the Doctor is not a human anyway? Time Lord, Time Lady... all a bit vague so I think it's a great idea, as did Dr. Who co-creator Sydney Neumann back in the 1980s who suggested it to the BBC (They rejected it)! But now there are calls for Jane Bond, Jolanda Bourne, even In-Diana Jones. No no no no no! These characters are as male as much as Lisabeth Salander (Dragon Tattoo) Katniss Everdeen (Hunger Games) and Celie (Colour Purple) are female. The lunatic who thinks altering the author's original vision is their prerogative is at best wholly presumptive and at worst insulting to the creative process. As always the cries for these changes are emitted by mental pipsqueaks with all the creative talent of a mollusk. If they are so keen to see changes, go create something; don't stand at the sidelines picking at other people's work. I already blogged about the lunacy of PC titles for books (http://andanotherthin.wpengine.com/when-did-you-last-read-the-dark-nag) but changing the sex, colour, nationality, religion or race of a lead literary character to suit the mood of the day is so short sighted as to make Mr. Magoo have the vision of an eagle. Creative work needs to be seen in the context of when it was written as well as the time it was written about. Should we remove slavery from Gone with the Wind or short people from Gulliver's Travels and Snow White? Does Mr. McGregor threatening to put Peter Rabbit in a pie upset the Vegans? In Jack and The Beanstalk, "Fee, fye, foo, fum I smell the aftershave on an Englishman" just does not cut if for me. I know… let's remake Guess who's coming to Dinner… yup, with a Transgender.
So bad they named it twice
Why...
Do drug companies give their products not one but two instantly forgettable names? Is this because they all themselves have multiple names. GlaxoSmithKline, F. Hoffmann-La Roche or the puzzling Johnson & Johnson. Were they twins? Take statins? I do. Everyday. Lowers cholesterol and good for your heart. The actual name for mine is Rosuvastatin. Sounds like a Russian spy. However they sell it under the name brand Crestor. Why? It is confusing for me and plain difficult to remember. Isn’t it a toothpaste? And as for marketing, the name Crestor does sweet F.A. in telling me what it does. How about Heart-help? Ticker-tablet or Pressure buster? Same with just about any drug you can think of. Here is a list of the most common drugs with their retail name and fancy name. Levothyroxine (Synthroid) Lisinopril (Prinivil, Zestril) Gabapentin (Neurontin) Amlodipine (Norvasc) Hydrocodone/acetaminophen (Vicodin, Norco) Amoxicillin (Amoxil) Omeprazole (Prilosec) Metformin (Glucophage) Losartan (Cozaar). Unless you are actually taking them how many do you recognise or know what they treat? Yet they are sold by the gazillions! With the $€¥ billions these guys syphon off us, does their marketing department really think that unpronounceable and hard to remember names gives them gravitas and therefore the right to charge like the Light Brigade for their product! It’s loopy. I suppose Viagra comes close with association with vigour but Hard-as-rock is much better. Vicodin should be Zonked and Gabapentin Ouch-away. As for herpes busting Zovirax (real name Acyclovir) how about No-sex-just-yet.