The end is nigh
Why...
Does anyone believe the cinema will survive? Tell me what is wrong with this likely conversation between studio Execs... “So hey, Covid. Bummer, like, no one is going to the cinema”, says the Distribution Gofer. “Right, so let’s pull all the movies that could get people back now and wait till we are sure we can squeeze the maximum return with everyone going back to the theatres in a year’s time”, says the other Exec. “OK, but surely those who don’t go to the cinema now will pay us for pay per view instead. What’s the point in holding off if we kill the business...” the Gofer replies. “Doh! Why release now when we might miss out on better box office numbers in the future?”, Exec “Yeah, great, I feel you... but in the meantime by not giving any product, won’t the cinema chains go bust... so isn’t holding back a year kind of self defeating?”, replies the Gofer. “When I want your opinion, I will give it to you!” Honestly, the knuckleheads at the studios are dumber than dog slobber. The patient is dying of starvation so to solve the problem let’s give him no food at all! Of course it’s sheer greed. If they wait six months plus, they hope more people might go back to Cinemas, but it’s a moot point. The movie theatres won’t exist by then!
