It’s not what you do, it’s the way that you do it
Why...
Do I care what pattern kitten heels British PM Theresa May is wearing at the next Brexit battle or that the President of the EU is so plastered he cannot even stand up? Surely it’s the outcome of events that matters, not the window dressing surrounding them... but of course it isn’t. Hats off to the English football team (though how are they 4th in the world when losing three games out of six) but most people associate our World Cup campaign with Manager Gareth Southgate’s waistcoat rather than wasted opportunities in front of a goal. Trump is all about haircuts, wandering hands (admittedly the size of G.I. Joe’s) and being rude/blunt/economic with the facts. All quite amusing and the best news fodder any President has gifted to the press since Washington’s teeth got woodworm. But in the long lens of history all irrelevant, which is a shame. The trouble is far reaching results are not instantaneous and do not fit prime time schedules. We focus on things we can control and in our pre-set time frame. So we obsess on the minutiae of events rather than the bigger picture.
